From Colombia to Dublin: The Story Behind Immersify Immersify Insights 16/10/2026 Starting a company is never particularly straightforward. Starting one thousands of kilometres from where you grew up adds a few extra layers. Felipe and Lina, husband and wife and the founders of Immersify, know this well. Both grew up in Bogotá, Colombia, and today […]
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Immersify Supports Colombia Earthquake Fundraiser in Dublin Immersify Insights 26/09/2026 Some events mean a little more when they bring together community, home and a cause worth supporting. Immersify was proud to sponsor a fundraising event in Dublin organised by One Social Investment and Colombianos en Irlanda, bringing together more than 65 people to support communities affected
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Immersify Joins Dublin Chamber Immersify Insights 11/09/2026 We are happy to share that Immersify is now a member of Dublin Chamber, joining a community of businesses helping shape and grow Dublin’s business ecosystem. For us, becoming a member is an opportunity to get a little more involved in the business community we work with every
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Immersify at Zoho Inspire Europe 2026 Immersify News 15/06/2026 This June, we attended Zoho Inspire Europe 2026 in Tarragona, Spain, our first Inspire event since becoming an official Zoho Partner. The event brought together Zoho’s leadership team and partners from across Europe to discuss where the platform is heading and how business technology is evolving.
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Too Many Apps, Too Much Waste: How SaaS Sprawl Is Hurting SMBs Immersify Insights 22/06/2026 Most businesses do not wake up one morning and decide to create a complicated technology ecosystem. In fact, it is usually the opposite. Every piece of software was purchased for a good reason. Sales needed a CRM. Marketing wanted a
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3 Zoho Apps That Change the Way SMBs Operate Immersify Insights 12/05/2026 Most SMBs do not start looking for new systems because they suddenly become “bad” at operations. Usually, the opposite is true. The business is growing, the team is busier than ever, and what once worked perfectly well starts becoming harder to sustain consistently.
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Immersify Featured in The Irish Times Family Business Special Report Immersify News 27/03/2026 We were delighted to contribute to The Irish Times Family Business Special Report, where our Managing Director, Felipe Acuña-Bernal, shared Immersify’s perspective on two topics that are shaping the future of Irish SMEs: digital transformation and customer relationships. In the first article,
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Family businesses have something technology can not replace Immersify Insights 30/03/2026 When we work with family-owned businesses, one thing stands out very quickly. They often have something many companies spend years trying to build, and never fully achieve: trust. Customers know who they are dealing with. Relationships have been built over time, sometimes over generations.
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Why Your CRM Feels Messy (And What That Is Really Telling You) Immersify Insights 12/02/2026 When we ask SMB leaders what frustrates them about sales, we often hear the same answer: “We have a CRM… but it is not really working.” The team does not fully use it or the data is incomplete, the reports do
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The Future of SMBs: What 2026 will look like Immersify Insights 06/01/2026 As 2026 approaches, many small and medium-sized businesses are asking themselves the same question: are we really ready for what is coming next? The future of SMBs is not about chasing trends or making dramatic changes overnight. It is about how teams work,
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