Immersify Featured in The Irish Times Family Business Special Report

We were delighted to contribute to The Irish Times Family Business Special Report, where our Managing Director, Felipe Acuña-Bernal, shared Immersify’s perspective on two topics that are shaping the future of Irish SMEs: digital transformation and customer relationships.

In the first article, Tech-smart on a budget: how family businesses can keep pace without falling behind, Felipe discusses how businesses can adopt AI in a practical way, why strong digital foundations matter before implementing AI, and how simple cybersecurity measures can make a significant difference for growing SMEs.

The second article, Proximity to customers gives family businesses an edge, explores one of the strengths we see every day when working with family businesses: the trust they build with their customers. Felipe shares how combining that trust with a more consultative sales approach and the right technology can help businesses strengthen relationships and identify new opportunities for growth.

Being featured alongside industry leaders from organisations such as PwC, the Small Firms Association, and DCU Business School was a meaningful milestone for Immersify. More importantly, it reflects a conversation we are proud to be part of helping Irish SMEs embrace digital transformation in a practical, people-first way.

We are grateful for the opportunity to contribute and look forward to continuing the conversation around technology, AI, and business growth.

Read the articles:

• Tech-smart on a budget: how family businesses can keep pace without falling behind.
• Proximity to customers gives family businesses an edge.