Flaircraft
From disconnected tools to an integrated ERP ecosystem
Flaircraft is an Irish premium jewellery group behind brands like Ocean, ShanOre, and Signature. They are known for blending traditional craftsmanship with modern designs.
The Problem
Flaircraft was scaling but they were being held back by three main factors.
First, their sales process was unorganised. Execution was inconsistent and planning was reactive. The team needed to shift from selling products to truly serving customers.
Second, their CRM and tech tools weren’t being used efficiently. This led to scattered data, missed follow-ups and lack of automation to save time.
On top of that, strategy and forecasting were unclear, with no defined sales targets or account priorities, the team had no clear roadmap to focus their efforts.
Our Solution
We stepped in as hands-on partners, aligning strategy, systems, and people.
We implemented Zoho CRM with automation, reporting, and custom integrations to bring order and visibility.
We coached the team through sales training and regular coaching, helping them adopt a more consultative approach.
Finally, we built a clear revenue plan with targets, account priorities, and a roadmap for growth.
The Result
Automation boosted productivity, CRM adoption improved follow-ups, and the team gained a clear strategy and renewed confidence to grow.
$1.23M
Revenue Exceeded Targets
$300K+
New Sales Pipeline
125%+
CRM Efficiency Boost
Zoho CRM Revenue
Zoho Real-time Campaign Data
Zoho Brand Analysis
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